This website is operated by Lung Fung Pharmaceutical (Group) Ltd. (hereinafter referred to as “the Group”, “the Company”, “Lung Fung” or “we”).

The Group respects the privacy rights of anyone using the Company’s website or participating in the Company’s activities, including but not limited to the products and services of our partners. We are committed to protecting your privacy and ensuring that your personal data is protected. We will only share your personal data with your consent or based on factors required by law and regulations. All personal data collected, used, stored, disclosed, transferred, kept confidential and accessed will be handled in accordance with the provisions of the Personal Data (Privacy) Ordinance (Chapter 486 of the Laws of the Hong Kong Special Administrative Region of the People’s Republic of China) (hereinafter referred to as the “Ordinance”). By providing us with your personal data, you agree to our use of your personal data in accordance with this Privacy Policy.

1.    Collected personal data

You do not need to provide any personal information to view this webpage. When you participate in our activities or purchase our products, we collect your personal data so that we can provide you with services. You may refuse to provide us with your personal information, but in this case, we may not be able to provide you with services. When you register as a member, order products from us, or contact us, we may collect the following personal data from you (including but not limited to):

• Your title, name, portrait, date of birth, gender, telephone number, fax number, email address, residential/other address, shopping preferences and interests
• Your payment platform information and account details, such as credit card information including cardholder name, card number, billing address, and credit card expiry date;
• Your computer or mobile device’s IP address, real-time location data, browser settings, browsing history, or other internet records;
• Personal data provided to the company for investigation, maintenance or troubleshooting.

 2.    Methods of use and processing of personal data

If you provide us with your personal data, you will be deemed to have authorized the Group to collect, retain and use your personal data for the following purposes (including but not limited to):

1. To provide an online ordering service;

2. To identify you and any accounts you have opened;

3. To process orders, issue invoices, and fulfill orders;

4. To provide delivery notes or order records;

5. For internal records;

6. To conduct market research, statistical analysis, and behavioural analysis;

7. To conduct customer data analysis and analyse your shopping preferences;

8. To improve our products and services;

9. To handle your complaints and account inquiries, claims and/or lawsuits against the Company or any other party;

10. To prevent and stop fraud;

11. To manage the content of any activity;

12. To provide news, announcements, and information about the Company’s products, activities, or services;

13. Any other use directly related to the original purpose of collecting personal data;

14. To make disclosures to the Hong Kong government or regulatory authorities as required by law or any legislation binding on the Company;

15. For direct marketing purposes, with your consent or when you have not indicated an objection.

3.    Protection of personal data

To ensure the protection of your personal data, we employ a variety of protective measures, including administrative, technical, and practical measures, as well as encryption and verification tools to safeguard your information. For your orders, we use secure servers to protect your personal data from loss, theft, or misuse, as well as from unauthorized access, disclosure, alteration, or destruction.

Please note that no system can be completely immune to intrusion, nor can any information provided on the Internet be guaranteed to be completely secure. Therefore, we cannot guarantee the security of any data that you transmit to us or receive from us on the Internet, but we will make every effort to protect the security of the data you provide.

4.    Confidentiality and disclosure of personal data

4.1 The personal data of the Group’s corporate customers and website visitors will be kept confidential in accordance with this Privacy Policy. We will not sell your personal data and contact information unless you give written consent.

4.2 In cases where we are required to fulfill legal obligations or to provide services to you, we may disclose your personal data (in Hong Kong or overseas) to the following persons:

• Courts, law enforcement agencies, or other statutory or regulatory bodies, agencies, or organizations with jurisdiction;
• Our partner companies, collaborating companies, companies involved in sales and marketing, logistics companies providing delivery services, and other service providers;
• Any other person who has a confidentiality agreement with the Company, including but not limited to Group companies, IT consultants and companies, data processing contractors, auditors, accountants, and lawyers who have committed to keeping personal data confidential;
• Banks, financial institutions, insurance companies, credit card issuers, and third-party payment platforms.

4.3 Apart from personal data, any questions, opinions, suggestions or information that you voluntarily transmit or post on the Group’s website shall be deemed as voluntarily provided to the Company in the form of non-confidential and non-proprietary information. The Company has the right to use, disclose, transmit, copy, publish and/or post such information elsewhere or on other platforms, including but not limited to providing such information to any affiliated company for the purpose of manufacturing and promoting products and services and/or meeting customer needs.

4.4 The Group will endeavour to keep all collected personal data confidential; however, we cannot guarantee the security of transmitted data.

5.    Retention of personal data

5.1 The period during which the Company retains the personal data of visitors or customers shall be limited to the period necessary to fulfill the purposes set forth in this Privacy Policy;

5.2 If laws, regulations, or any laws binding on the Group require or permit us to extend the retention period for certain personal data, we may extend the retention period for such personal data.

6.    Transfer of personal data outside Hong Kong

For operational needs, your personal data may be transferred to locations outside the Hong Kong Special Administrative Region for the purpose of collecting and using such data, or for purposes directly related to it. These purposes include, but are not limited to, processing credit card transactions, delivering goods, managing data, sending emails, conducting market research, analysing information, or managing promotions.

7.    Data collected and used with cookies

Cookies are files that store information on your computer’s hard drive or browser about your preferences when using our website. This information allows our website to be adjusted to suit your usage preferences the next time you visit it, providing you with a personalized website experience. We also collect cookies and use them for the following purposes (including but not limited to):

• Verify your identity;
  We obtain information about your preferences, browsing and viewing behaviour, online activities, and internet usage to understand your needs and interests;
• Continuously track the items stored in your shopping cart and assist you with the checkout process;
• To conduct research and statistical analysis to help us improve our services;
• To provide ads tailored to your personal interests to enable us to more effectively implement our promotional and advertising plans and those of our business partners.
• To make your online activities more efficient and provide a better experience;
• To make security measures more stringent.

Most browsers are pre-configured to accept cookies, but you can still choose whether or not to accept cookies by modifying the relevant internet or browser settings on your computer system.

8.    Children’s right to privacy

8.1 We do not knowingly collect personal data of children under the age of 13. If we subsequently learn that we have collected personal data of children under the age of 13, such personal data will be deleted as soon as possible.

8.2 If a child under the age of 13 provides us with personal data without the consent of their guardian, the guardian should send us an email requesting the deletion of the child’s data.

8.3 If you are a minor between the ages of 13 and 18, you must ensure that you have obtained the consent of your guardian before using this website and agreeing to this Privacy Policy.

9.      Third-party websites

Our website may contain hyperlinks to third-party websites. This privacy policy does not extend to third-party websites, and we do not have any control over them. When you browse third-party websites included on this website, you should be aware of how those websites use your personal data.

10. Right to access or change personal data

10.1 You have the right to access and request correction of the personal data held by the Company concerning you. You can change or delete your personal data through your account.

10.2 If you have any questions about this Privacy Policy, or if you wish to access, correct, or delete your personal data, you may send your request in writing to the following address:

Lung Fung Pharmaceutical (Group) Ltd.

5/F, Lung Fung Group Centre, 23 Yip Cheong Street, Fanling, New Territories, Hong Kong

Email address: info@lungfung.hk

For any inquiries, please email us.

10.3 In accordance with the Privacy Policy, the Company reserves the right to charge you a reasonable fee for processing any request to access your personal data.

11. Unsubscribing from promotional messages

When you register as a member, participate in our activities, or contact us, the system will assume that you accept any information related to our products and services that we send you. You may choose to unsubscribe from promotional messages from our Group. Once you choose to unsubscribe from our messages, your personal information will be deleted from our promotional message register, regardless of whether you agree or not.

12.  Other

12.1 By using the Group’s website, you agree to our Privacy Policy.

12.2 The Group reserves the right to change these privacy terms and policies without prior notice.

12.3 When we make significant changes to this policy, we will make an announcement on the website and post the updated Privacy Policy on the Group’s website.

This Privacy Policy is effective from October 1, 2019 [Last revised: October 1, 2019].